When:

December 10, 2018

8:30 AM – 4:30 PM CDT

Where:

Radisson Blu Mall of America

2100 Killebrew Drive, Bloomington, MN 55425

Hubbard Digital Academy
is proudly sponsored by:

Overview

This energetic, educational event will be held at Radisson Blu Mall of America and includes 10 breakout sessions, a full breakfast and lunch, free head shots, Special Keynote Speakers Think Great’s Erik Therwanger and Google Certified Speaker Lee Regan, and giveaways throughout the day. Afterwards, we will host a 4:00 p.m. Happy Hour Networking event with a complimentary beverage. Attendees will create their own class schedule based on their interests.

The Hubbard Interactive team is made up of digital brand strategists, social media strategists, coordinators, designers, videographers, project managers and web developers. Hubbard Interactive has helped hundreds of Twin Cities businesses grow their brand, whether it’s helping to navigate Google, executing a successful social media marketing strategy, or setting up digital platforms, we can help you better connect your business with its followers.

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Speakers

MeghanBergman_web

Meghan joined the Hubbard Interactive team as a Social Media Strategist in 2018. She leverages her background in marketing, content creation, and blogging to make a digital impact for her clients across many different brand categories. Hailing from the University of Wisconsin-Madison School of Journalism, Meghan capitalizes on her writing and communications skills to produce creative campaigns, build meaningful relationships with others, and work effectively with her clients. Fueled by coffee, she finds herself consistently staying on top of the latest social media trends and always looking for her next project. When not scrolling through her many social feeds, you can most likely find Meghan working out at the gym, or whipping up a deliciously healthy meal. She is passionate about health and fitness, and recently became certified as a personal trainer.

Meghan Bergman

Social Media Strategist
IsabellaDotzler_web

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa - yes, you read that right) and local nonprofits. As a Social Media Coordinator, Isabella assists the Social Media Strategists in creating targeted content and paid social advertising for various clients. She enjoys approaching every-day situations and thinking about how a brand can join the conversation with their unique voice and marketing goals in mind. She also aids in the creative design process with her extensive Photoshop background. Though her career has just started, she brings her current talents to Hubbard Interactive with an enthusiasm to learn more. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.

Isabella Dotzler

Social Media Strategist
SamFranco_web

After graduating from Winona State University in 2015, Sam accumulated vast knowledge in healthcare and retail marketing industries through various digital marketing positions. Sam’s Social Media Strategist position at Hubbard Interactive allows her to passionately problem solve within client’s brand standards and social media marketing needs. Sam applies her background in photography to many of the brands she manages, while constantly looking for new creative ideas to reach audiences in the ever-changing digital marketing world.

Samantha Franco

Social Media Strategist
KatieGreenhill_web

Katie is a Graphic Designer at Hubbard Interactive creating mostly digital designs for a wide variety of clients. Originally wanting to be an art major, she realized that the digital world was growing rapidly and the need for graphic design would continue to grow as well. Transferring her art skills to the computer came naturally and she holds a BA degree in Graphic Design. She has a background in marketing and sales, and has worked with both large and small companies. She views good design as a puzzle with all its pieces in the right place. She still paints when she has time, but spends most of her creativity on the computer or behind the lens of a camera. Katie loves Starbucks, and her top 5 strengths are empathy, developer, strategic, includer and futuristic.

Katie Greenhill

Graphic Designer
steve_goldstein_500x500_comp

Results-oriented marketing is Steve's focus and passion. Clients and sales teams rely on his strategic thinking and industry knowledge to build and implement integrated marketing programs and sales strategies that deliver tangible outcomes across a variety of industries within B2C, B2B and B2G sectors.
Leading a Washington, DC-based team that creates digital marketing programs across the United States, Steve has a 25+ year track record of sales and sales management success in both traditional and digital media. He is a trained and highly skilled creative problem solver, facilitator, sales trainer, and team builder. Steve has the unique ability to focus on the big picture while also being able to manage the small details.
Steve carries a dual role of overseeing digital sales at Hubbard Radio/2060 Digital in Washington DC as well as providing overall corporate digital sales strategy for Hubbard Radio's 7 markets across the US.
Steve is a Washington DC native and a graduate of James Madison University. He lives in the DC suburbs with his wife and two sons.
Erik is the Founder and President of Think GREAT, LLC, a specialized consulting firm focused on accomplishing corporate goals through a unique combination of leadership, team building and sales training. Erik draws on his combined twenty years of experience in the military, an executive business leader, and dynamic presenter to help organizations achieve greater results.

Steve Goldstein

Director of Digital Sales
ToryKalousek_web

With a background in Digital Marketing, Tory is a Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.

Tory Kalousek

Senior Social Media Strategist
PatLaeger_web

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. His love for Mountain Dew borders on addiction, and he has two puppies named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Pat Laeger

Videographer
BernieLaur_web

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!

Bernie Laur

Director of Digital Sales
PhilMackey_web

Phil Mackey is a talk show host and podcaster for Hubbard MSP who was voted Minnesota Sportscaster of the Year in 2012 by the National Sports Media Association. In his role as on demand content director, Phil helps Hubbard audio brands reach larger audiences and grow outside of radio.

Phil Mackey

Podcaster
marley_headshot

Marley McMillan is a podcast host and producer for Hubbard Broadcasting. She recently concluded a three-year stint as co-host of the “Donna & Marley” radio show weekdays 9-12n on myTalk 107.1 FM radio talking “Everything Entertainment.” She started her broadcasting career at Hubbard in 2011 as an assistant producer and web contributor for 1500 ESPN. Marley also serves as Business Manager for the Minnesota Whitecaps women’s professional ice hockey team.

Marley McMillan

Host & Producer, You Get A Rose Podcast
SamObyrne_web

Sam O’Byrne is a digital brand strategist at Hubbard Interactive. Sam is originally from Wisconsin but has been living in the Twin Cities since moving there to attend school at the University of Minnesota. After finishing school, Sam started working for a web development startup which lead to a love of the evolving digital landscape. Since then he has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions for businesses, government organizations, and non-profits from small local businesses to fortune 500s.

Sam O’Byrne

Digital Brand Strategist
Lee_Ragan_349x348

Lee Regan is a passionate user experience and graphic designer with an understanding of the technologies it takes to stand out from the usual humdrum of media landscapes. Creating engaging experiences and keeping objectives simple and straightforward are core goals carried throughout every project Lee works on. In 1999 Lee began his career in the web development and design industries, looking for a way to make a living through creativity and storytelling. An artist at heart, he adds depth and passion to flat experiences and engages audiences through creative and goal driven branded experiences. Lee has had the opportunity to work for Lockheed Martin building training simulators for the Navy as well as played a major creative role in the marketing and advertising for brands such as Qualcomm – Mirasol, Chiquita Banana, Sunkist, San Diego Zoo, Charlotte Russe, Levi’s, and Tempur-Pedic.

Lee Regan

Google Certified Speaker
EricSanchez

While attending Augsburg College, he began working in the field of Marketing at Nike, Inc. As a Product Presentation Manager & Social Media Specialist, he provided premium consumer services support by monitoring and responding to inbound service-related messages in a variety of Nike communities via social media & email. Throughout his career, Eric has been working with cross-functional teams to approach Digital Marketing in a way that pushes boundaries and connections. He has a deep understanding of marketing initiatives, software services, web properties and social events. As an influencer himself, he enjoys the digital engagement between products and content creation. Originally from Brownsville, Texas, while not busy at work, Eric competes in summer volleyball & Road Races while spending the remainder of his off time with his black lab named Cooper.

Eric Sanchez

Social Media Strategist
RuthTambornino_web

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.

Ruth Tambornino

Digital Brand Strategist
ErikT

Erik Therwanger is one of the nation's leading thinkers on issues of personal growth, professional development, and organizational excellence. Understanding the challenges faced by businesses striving for greater results, Erik focuses on the skills he honed in the U.S. Marine Corps, the financial services industry, and the entertainment industry, to impact growth-oriented companies and their teams.
Erik is the Founder and President of Think GREAT, LLC, a specialized consulting firm focused on accomplishing corporate goals through a unique combination of leadership, team building and sales training. Erik draws on his combined twenty years of experience in the military, an executive business leader, and dynamic presenter to help organizations achieve greater results.

Erik Therwanger

Think GREAT, Founder and President
JaynaAnderson_web_1

Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of social media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future. Her go-getter attitude has given her the ability to grow both her accounts and help the company gain more business in the last year as Senior Social Media Strategist, assisting the Social Media Services Manager on pitches and presentations.

Jayna Wilcox

Senior Digital Sales Strategist at 2060 Digital
MissyBudensiek_web

As the Social Media Services Manager for Hubbard Interactive, Melissa's position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. Melissa regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy. She was awarded the Advertising Federation of Minnesota's 32 Under 32 Award, given to the top marketing professionals in the advertising industry who are under the age of 32 and the Radio Wayne Award for one of the Top Interactive Sellers in the country.

Missy Young

Social Media Services Manager

Sessions*

* Sessions are subject to change without notice.

Getting Found Online: SEO Best Practices

Who: Ruth Tambornino & Sam O’Byrne
When: 9:00 am—9:50 am
Where: Lakes Ballroom A/B

Search Engine Optimization is a series of ongoing tasks performed on and off your website, in order to get your website coming up on page 1 of Google. The tasks include improving your content and authority so Google sees your website as the best option when someone does a search query. SEO takes an average of of 3-6 months before you see results and is on-going. Just like a gym membership, you can’t stop working out once you hit your goal or you will be back where you started. SEO is not a platform you start and stop like other digital marketing.

Facebook Advertising 101: How to Hit Your Target

Who: Missy Budensiek
When: 9:00 am—9:50 am
Where: Lakes Ballroom C/D

This is where the power of your Facebook page will become more apparent, especially when it comes to helping you generate sales. Facebook advertising has a unique advantage over almost all of the other internet advertising channels, with how it can target your audience. This class will show you how to boost posts on Facebook and give you a brief overview of how to use Facebook Ads Manager for targeting your perfect audience.

Design School: Easy Ways to Create Graphics for Your Brand

Who: Isabella Dotzler & Katie Greenhill
When: 10:00 am—10:50 am
Where: Lakes Ballroom A/B

Every brand has a story to tell. Making sure that your brand has a consistent look and feel is important in telling that story. In this session, you will learn how to use free tools to create graphics for your Facebook & Instagram posts, flyers, emails or designs for your website.

An Introduction to PPC with Google Ads

Who: Sam O’Byrne
When: 10:00 am—10:50 am
Where: Lakes Ballroom C/D

Need to learn about PPC? In this session, you’ll receive a basic overview of Google’s advertising platform, AdWords, and how their search advertising works. You’ll understand your options for search ads, and how to create campaigns that benefit your business. You’ll also learn how to write effective search ads, creating relevant keyword lists, and a checklist for campaign optimizations. This session is a MUST for anyone looking to begin a successful PPC campaign for their business!

Complimentary Headshots

Who: Sam Franco
When: 10:00 am—1:30 pm
Where: in the Foyer

Be sure to stop by to get your complimentary headshot at the event.

An Introduction to Google Analytics

Who: Tory Kalousek
When: 11:00 am—11:50 am
Where: Lakes Ballroom A/B

Knowing your audience and what they want is an important factor to market to them successfully. By using Google Analytics, you are able to see valuable insights that can shape how you run your business. In this class we will discuss why you need it, how to get it, and how to use it to pull the most effective data for your business.

The Makings of a Perfect Social Media Sweepstakes

Who: Jayna Wilcox
When: 11:00 am—11:50 am
Where: Lakes Ballroom C/D

Whether you want to build an email list or grow your follower base, social media sweepstakes are a great way to engage your audience and collect data about them. Learn how to set up a sweepstakes, best practices, and get ideas for your next big giveaway.

Leading People in a Digital World: with Speaker Erik Therwanger

Who: Erik Therwanger
When: 12:10 pm—1:00 pm
Where: Lakes Ballroom A/B

Erik Therwanger is one of the nation’s leading thinkers on issues of personal growth, professional development, and organizational excellence. Understanding the challenges faced by businesses striving for greater results, Erik focuses on the skills he honed in the U.S. Marine Corps, to impact growth-oriented companies and their teams.

How to Extend Your Audience Through Podcasting

Who: Phil Mackey, Marley McMillan & Missy Young
When: 1:10 pm—2:00 pm
Where: Lakes Ballroom A/B

The podcast industry is booming right now and more and more brands are beginning to sponsor podcasts or start their own. This session will discuss why podcasting is important for your brand and how to get involved in this medium. Panelists include Marley McMillan, Host of “You Get A Rose” podcast, Phil Mackey – Host of the “Purple Podcast” and “Vikings Vent Line”, Pat Laeger, Co-Host of “Renovation Theory” podcast and moderated by Missy Young – Host of “The Social Feed” podcast.

Customer Journey

Who: Steve Goldstein
When: 1:10 pm—2:00 pm
Where: Lakes Ballroom C/D

How do your customers naturally behave when they’re in the market for your product or service? In this session, you’ll hear how to think about marketing from the customer’s vantage point and learn how to map out the multiple communication touchpoints in your customer’s journey.

Using Video in Your Digital Strategy

Who: Pat Laeger
When: 2:10 pm—3:00 pm
Where: Lakes Ballroom a/b

Short videos can be a great social marketing tactic. With people consuming content on their mobile devices, quick videos on social platforms are the perfect way to grab someone’s attention. Learn about the different forms of videos, where they work best, and how they can fit into your social media plan. We also discuss tools you can use to make producing your next video a breeze.

Influencer Marketing: The New Endorsement

Who: Eric Sanchez & Meghan Bergman
When: 2:10 pm—3:00 pm
Where: Lakes Ballroom c/d

You have heard of the effectiveness of influencer marketing, with macro influencers like Kylie Jenner, Jennifer Aniston, Gigi Hadid, and many more. Although influencer marketing isn’t as expensive as some other forms of advertising, small businesses may struggle to set aside funds for it. That is where micro-influencers come into play. In this session, we show you how to find your own influencers and tactics to utilize them for your business.

Winning the Biggest Opportunity in the Smallest Moments

Who: Lee Regan
When: 3:10 pm—4:00 pm
Where: Lakes Ballroom A/B

Google Certified speaker Lee Regan will discuss Micro-Moments…Those smallest moments in your customer’s day that can be your biggest opportunity! Lee will show you:

  1. How to find more customers.
  2. How to stand out in a cluttered marketplace.
  3. How to drive sales and grow my business.

Networking Happy Hour and Q&A

Who: Networking Happy HOur and Q&A
When: 4:00 pm
Where: Foyer

Networking Happy Hour and Q&A

Get to Know Hubbard Interactive

Hubbard Interactive powered by 2060 Digital is part of Hubbard Broadcasting. We are four generations of a family of broadcasters and are a locally owned and operated communication company including; 41 Radio, 13 TV stations, Reelz Channel and other media entities in the country. Hubbard has millions of people viewing on TV, listening on radio, and reading online every month – just in the Twin Cities. Hubbard Radio and TV stations have successfully worked with businesses since 1927, and in the past decade Hubbard has expanded into the digital realm with the creation of Hubbard Interactive powered 2060 Digital. Today, they design websites, manage email databases, execute online advertising campaigns and are the social media voice for hundreds of brands.