When

Wed, September 12, 2018

8:30 AM – 4:30 PM CDT

Where

National Sports Center

1700 105th Ave NE
Blaine, MN 55449

Overview

This energetic, educational event will be held at National Sports Center in Blaine and includes 10 breakout sessions, a full breakfast and lunch, free head shots, Special Keynote Speakers Think Great’s Erik Therwanger and Google Certified Speaker Lee Regan, and giveaways throughout the day. Afterwards, we will host a 4:00 p.m. Happy Hour Networking event with a complimentary beverage. Attendees will create their own class schedule based on their interests.

The Hubbard Interactive team is made up of digital brand strategists, social media strategists, coordinators, designers, videographers, project managers and web developers. Hubbard Interactive has helped hundreds of Twin Cities businesses grow their brand, whether it’s helping to negotiate Google, executing a successful social media marketing strategy, or setting up digital platforms, we can help you better connect your business with its followers.

Our next Hubbard Digital Academy! Will you be there?

Rave Reviews
See What People Are Saying About Hubbard Digital Academy

Speakers

Jayna_500x500 (1)

Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of social media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future. Her go-getter attitude has given her the ability to grow both her accounts and help the company gain more business in the last year as Senior Social Media Strategist, assisting the Social Media Services Manager on pitches and presentations.

Jayna Anderson

Senior Social Media Strategist
Missy Budensiek

As the Social Media Services Manager for Hubbard Interactive, Melissa's position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. Melissa regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy. She was awarded the Advertising Federation of Minnesota's 32 Under 32 Award, given to the top marketing professionals in the advertising industry who are under the age of 32 and the Radio Wayne Award for one of the Top Interactive Sellers in the country.

Missy Budensiek

Social Media Services Manager
Jason_Dailey_500x500

Leading Brandography, Hubbard Interactive’s SEO partner and award-winning digital marketing company, Jason Dailey is well accomplished in identifying, launching, and elevating the success of new business concepts. Sound business savvy, an entrepreneurial spirit, and a ferocious work ethic, is native to Jason Dailey. Upon graduation from the Univ of WI – Madison, Jason pursued an entrepreneurial track, leading multiple successful ventures including building a lucrative restoration company, running a profitable health and wellness business, and overseeing operations for other organizations prior to launching Brandography and partnering with Hubbard.

Jason’s integrated model represents a comprehensive marketing approach adhering to latest and best SEO practices. In working through Hubbard Interactive, Jason provides website and app design and development, marketing strategy creation, brand identity and deployment, videography and photography, content marketing including technical writing of white papers, blogs, press releases, and website copy, and ongoing marketing including pay per click, managed ad placements, social media, and technical SEO. Tracking and reporting of marketing strategies is key in supporting a responsive marketing approach.

Deeply respecting every business he serves, Jason has woven into the philosophy of his organization and team the awareness that they do not just market products and services – they support the individuals behind those businesses which represent dreams fulfilled, investment of capital, hard work, the financial security for many individuals, and the collective strength of the business community as a whole.

Jason Dailey

President of Brandography
Isabella_500x500 (1)

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa - yes, you read that right) and local nonprofits. As a Social Media Coordinator, Isabella assists the Social Media Strategists in creating targeted content and paid social advertising for various clients. She enjoys approaching every-day situations and thinking about how a brand can join the conversation with their unique voice and marketing goals in mind. She also aids in the creative design process with her extensive Photoshop background. Though her career has just started, she brings her current talents to Hubbard Interactive with an enthusiasm to learn more. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.

Isabella Dotzler

Social Media Strategist
Samantha-Franco

After graduating from Winona State University in 2015, Sam accumulated vast knowledge in healthcare and retail marketing industries through various digital marketing positions. Sam’s Social Media Strategist position at Hubbard Interactive allows her to passionately problem solve within client’s brand standards and social media marketing needs. Sam applies her background in photography to many of the brands she manages, while constantly looking for new creative ideas to reach audiences in the ever-changing digital marketing world.

Samantha Franco

Social Media Strategist
Katie Greenhill

Katie is a Graphic Designer at Hubbard Interactive creating mostly digital designs for a wide variety of clients. Originally wanting to be an art major, she realized that the digital world was growing rapidly and the need for graphic design would continue to grow as well. Transferring her art skills to the computer came naturally and she holds a BA degree in Graphic Design. She has a background in marketing and sales, and has worked with both large and small companies. She views good design as a puzzle with all its pieces in the right place. She still paints when she has time, but spends most of her creativity on the computer or behind the lens of a camera. Katie loves Starbucks, and her top 5 strengths are empathy, developer, strategic, includer and futuristic.

Katie Greenhill

Graphic Designer
Tory Kalousek

With a background in Digital Marketing, Tory is a Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.

Tory Kalousek

Social Media Strategist
HubbardHeadShots_Ashley Konz_12.2017 (1)

As a social media strategist at Hubbard Interactive, Ashley has a passion for all things social media. She works with clients to grow their brands and to help them be more digitally relevant in their industry. After completing a social media campaign for the Department of Homeland Security, she saw the power and impact that social media can have when it comes to targeting audiences, predicting behavior, and having a message be heard. Ashley believes that the one thing that sets brands apart is how well they connect and engage with the people that they are trying to target and help. Ashley holds a BA in communication studies and international relations from Saint Cloud State University. She is a highly creative marketer who can always be trusted to come up with a new and unique approach. Outside of work, Ashley can be found traveling to new places, where she will most likely be trying new and exciting foods that she will then capture on Instagram to show off to all her followers.

Ashley Konz

Social Media Strategist
Pat Laeger

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. His love for Mountain Dew borders on addiction, and he has two puppies named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Pat Laeger

Videographer
Bernie Laur

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!

Bernie Laur

Director of Digital Sales
SamO_web

Sam O’Byrne is a digital brand strategist at Hubbard Interactive. Sam is originally from Wisconsin but has been living in the Twin Cities since moving there to attend school at the University of Minnesota. After finishing school, Sam started working for a web development startup which lead to a love of the evolving digital landscape. Since then he has become an experienced digital strategist with over 10 years of planning, creating, and executing digital solutions for businesses, government organizations, and non-profits from small local businesses to fortune 500s.

Sam O’Byrne

Digital Brand Strategist
Chad_web

Chad Peterson is a digital project manager at Hubbard Interactive. A Wisconsin native, Chad moved to Minnesota to attend school at the University of Minnesota – Duluth, finishing his degree at Full Sail University, where he fell in love with developing brands on social media. Chad started in radio as a promotion specialist, and has sense worked in the motorcycle industry for a globally recognized distributor as a media buyer and social media manager – leading community development, influencer management, content strategy and creation, and social ad buys.

Chad Peterson

Digital Project Manager
Lee_Ragan_349x348

Lee Regan is a passionate user experience and graphic designer with an understanding of the technologies it takes to stand out from the usual humdrum of media landscapes. Creating engaging experiences and keeping objectives simple and straightforward are core goals carried throughout every project Lee works on. In 1999 Lee began his career in the web development and design industries, looking for a way to make a living through creativity and storytelling. An artist at heart, he adds depth and passion to flat experiences and engages audiences through creative and goal driven branded experiences. Lee has had the opportunity to work for Lockheed Martin building training simulators for the Navy as well as played a major creative role in the marketing and advertising for brands such as Qualcomm – Mirasol, Chiquita Banana, Sunkist, San Diego Zoo, Charlotte Russe, Levi’s, and Tempur-Pedic.

Lee Regan

Google Certified Speaker
Eric-Sanchez

While attending Augsburg College, he began working in the field of Marketing at Nike, Inc. As a Product Presentation Manager & Social Media Specialist, he provided premium consumer services support by monitoring and responding to inbound service-related messages in a variety of Nike communities via social media & email. Throughout his career, Eric has been working with cross-functional teams to approach Digital Marketing in a way that pushes boundaries and connections. He has a deep understanding of marketing initiatives, software services, web properties and social events. As an influencer himself, he enjoys the digital engagement between products and content creation. Originally from Brownsville, Texas, while not busy at work, Eric competes in summer volleyball & Road Races while spending the remainder of his off time with his black lab named Cooper.

Eric Sanchez

Social Media Strategist
Ruth Tambornino

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.

Ruth Tambornino

Digital Brand Strategist
ErikT

Erik Therwanger is one of the nation's leading thinkers on issues of personal growth, professional development, and organizational excellence. Understanding the challenges faced by businesses striving for greater results, Erik focuses on the skills he honed in the U.S. Marine Corps, the financial services industry, and the entertainment industry, to impact growth-oriented companies and their teams.

Erik is the Founder and President of Think GREAT, LLC, a specialized consulting firm focused on accomplishing corporate goals through a unique combination of leadership, team building and sales training. Erik draws on his combined twenty years of experience in the military, an executive business leader, and dynamic presenter to help organizations achieve greater results.

Erik Therwanger

Think GREAT, Founder and President
New Headshot

Brandon Trame manages all activities regarding the production and launch of digital media campaigns and products (e.g. websites, mobile sites, SEO, SEM, display advertising, and email marketing). A Cincinnati native and graduate of the Lindner College of Business at the University of Cincinnati (Entrepreneurship & Marketing), he is the Digital Project Manager at 2060 Digital and manages all paid search campaigns through Google AdWords & Bing. His previous experience was working with Global Customer Experience at Google where he started his career in paid search.

Brandon Trame

Digital Campaign Strategist
avatar-1577909_1280

Phil Mackey is a talk show host and podcaster for Hubbard MSP who was voted Minnesota Sportscaster of the Year in 2012 by the National Sports Media Association. In his role as on demand content director, Phil helps Hubbard audio brands reach larger audiences and grow outside of radio.

Phil Mackey

Podcaster

Sessions*

* Sessions are subject to change without notice as we are planing for our next Academy in September.

Getting Found Online: SEO Best Practices

Who: Ruth Tambornino & Jason Dailey
When: 9:00 am—9:50 am
Where: Grand Hall

Search Engine Optimization is a series of ongoing tasks performed on and off your website, in order to get your website coming up on page 1 of Google. The tasks include improving your content and authority so Google sees your website as the best option when someone does a search query. SEO takes an average of of 3-6 months before you see results and is on-going. Just like a gym membership, you can’t stop working out once you hit your goal or you will be back where you started. SEO is not a platform you start and stop like other digital marketing.

Facebook Advertising 101: How to Hit Your Target

Who: Missy Budensiek
When: 9:00 am—9:50 am
Where: Exhibition Hall

This is where the power of your Facebook page will become more apparent, especially when it comes to helping you generate sales. Facebook advertising has a unique advantage over almost all of the other internet advertising channels, with how it can target your audience. This class will show you how to boost posts on Facebook and give you a brief overview of how to use Facebook Ads Manager for targeting your perfect audience.

An Introduction to Google Ads

Who: Brandon Trame & Sam O’Byrne
When: 10:00 am—10:50 am
Where: Exhibition Hall

Need to learn about PPC? In this session, you’ll receive a basic overview of Google’s advertising platform, AdWords, and how their search advertising works. You’ll understand your options for search ads, and how to create campaigns that benefit your business. You’ll also learn how to write effective search ads, creating relevant keyword lists, and a checklist for campaign optimizations. This session is a MUST for anyone looking to begin a successful PPC campaign for their business!

Design School: Easy Ways to Create Graphics for Your Brand

Who: Isabella Dotzler & Katie Greenhill
When: 10:00 am—10:50 am
Where: Grand Hall

Every brand has a story to tell. Making sure that your brand has a consistent look and feel is important in telling that story. In this session, you will learn how to use free tools to create graphics for your Facebook & Instagram posts, flyers, emails or designs for your website.

Complimentary Headshots

Who: TBD
When: 10:00 am—1:30 pm
Where: TBD

Be sure to stop by to get your complimentary headshot at the event.

An Introduction to Google Analytics

Who: Tory Kalousek
When: 11:00 am—11:50 am
Where: Grand Hall

Knowing your audience and what they want is an important factor to market to them successfully. By using Google Analytics, you are able to see valuable insights that can shape how you run your business. In this class we will discuss why you need it, how to get it, and how to use it to pull the most effective data for your business.

The Makings of a Perfect Social Media Sweepstakes

Who: Jayna Anderson
When: 11:00 am—11:50 am
Where: Exhibition Hall

Whether you want to build an email list or grow your follower base, social media sweepstakes are a great way to engage your audience and collect data about them. Learn how to set up a sweepstakes, best practices, and get ideas for your next big giveaway.

Google Presentation – Winning the biggest opportunities in the smallest moments

Who: Lee Regan
When: 12:10 pm—1:00 pm
Where: Grand Hall

Google Certified speaker Lee Regan will discuss Micro-Moments…Those smallest moments in your customer’s day that can be your biggest opportunity! Lee will show you:

  1. How to find more customers.
  2. How to stand out in a cluttered marketplace.
  3. How to drive sales and grow my business.

Influencer Marketing: The New Endorsement

Who: Ashley Konz & Eric Sanchez
When: 1:10 pm—2:00 pm
Where: Grand Hall

You have heard of the effectiveness of influencer marketing, with macro influencers like Kylie Jenner, Jennifer Aniston, Gigi Hadid, and many more. Although influencer marketing isn’t as expensive as some other forms of advertising, small businesses may struggle to set aside funds for it. That is where micro-influencers come into play. In this session, we show you how to find your own influencers and tactics to utilize them for your business.

Customer Journey

Who: Steve Goldstein
When: 1:10 pm—2:00 pm
Where: Exhibition Hall

Session description coming soon!

Using Video in Your Digital Strategy

Who: Pat Laeger
When: 2:10 pm—3:00 pm
Where: Exhibition Hall

Short videos can be a great social marketing tactic. With people consuming content on their mobile devices, quick videos on social platforms are the perfect way to grab someone’s attention. Learn about the different forms of videos, where they work best, and how they can fit into your social media plan. We also discuss tools you can use to make producing your next video a breeze.

The Most Effective Ways to Communicate with Your Audience

Who: Phil Mackey, Bernie Laur (moderator), more to be added in the future
When: 2:10 pm—3:00 pm
Where: Grand Hall

Session description coming soon with more panel speakers!

Leading People in a Digital World: with Speaker Erik Therwanger

Who: Erik Therwanger
When: 3:10 pm—4:00 pm
Where: Grand Hall

Erik Therwanger is one of the nation’s leading thinkers on issues of personal growth, professional development, and organizational excellence. Understanding the challenges faced by businesses striving for greater results, Erik focuses on the skills he honed in the U.S. Marine Corps, to impact growth-oriented companies and their teams.

Networking Happy Hour and Q&A

Who: Networking  Happy HOur and Q&A
When: 4:00 pm
Where: TBD

Networking Happy Hour and Q&A

Get to Know Hubbard Interactive

Hubbard Interactive powered by 2060 Digital is part of Hubbard Broadcasting. We are four generations of a family of broadcasters and are a locally owned and operated communication company including; 41 Radio, 13 TV stations, Reelz Channel and other media entities in the country. Hubbard has millions of people viewing on TV, listening on radio, and reading online every month – just in the Twin Cities. Hubbard Radio and TV stations have successfully worked with businesses since 1927, and in the past decade Hubbard has expanded into the digital realm with the creation of Hubbard Interactive powered 2060 Digital. Today, they design websites, manage email databases, execute online advertising campaigns and are the social media voice for hundreds of brands.