When

Wed, December 6, 2017

8:00 AM – 4:30 PM CDT
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**SOLD OUT**
Where

Union Depot

214 4th St E
Saint Paul, MN 55101
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March 21, 2018

At the Union Depot
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Overview

Popular social platforms have become marketing giants, offering businesses valuable data about their customers. Social Media can help: increase brand awareness, run targeted ads with real-time results, generate higher converting leads, provide rich customer experiences, increase website traffic and SEO, share content easier and faster, build relationships and create brand loyalty. Hubbard Interactive has helped hundreds of Twin Cities businesses grow their brand, whether it’s helping with a social media marketing strategy or setting up platforms, we can help you better connect your business with its followers.

Who are we? The Hubbard Interactive team is made up of social media managers, strategists, coordinators, designers, videographers, project managers, web developers and brand strategists. Because of the positive reviews generated from our Breakfast with Benefits seminars we created Hubbard Digital Academy for more in-depth information and instruction.

Hubbard Digital Academy is a one-day event designed for small business owners and marketing professionals who want in-person training to leverage the power of digital. This energetic, educational event will be held at Union Depot on December 6th, and includes 12 breakout sessions, a Google Keynote Speaker, breakfast, lunch and giveaways throughout the day. Attendees will create their own class schedule based on their interests.

itinerary

8:00 am–8:30 am   Check-in/Registration
8:30 am–8:50 am   Welcome Breakfast
Networking and Introductions
9:00 am–11:50 am   Breakout Sessions 1-3
9:00 am–9:50 am
Facebook Basics for Business
—or—
Google, Yelp & Getting Found Online- SEO Best Practices
10:00 am–10:50 am
How to Use Social Media to Help Market Your Event
—or—
An Introduction to Google Analytics
11:00 am–11:50 am
The Makings of a Perfect Social Media Sweepstakes
—or—
Design School: Easy Ways to Create Graphics for Your Brand
12:00 pm–12:50 pm   Lunch with Keynote Speaker
Sponsored by Google
1:00 pm–3:50 pm   Breakout Sessions 4-6
1:00 pm–1:50 pm
Influencer Marketing: The New Endorsement
—or—
Facebook Advertising 101: How to Hit Your Target
2:00 pm–2:50 pm
Facebook Advertising Advanced: Batch Editing, Testing & More
—or—
Social Media Analytics: How to Measure Success
3:00 pm–3:50 pm
Using Video in Your Digital Strategy
—or—
Linkedin Training: How to Create the Perfect Linkedin Profile
4:00 pm–4:30 pm   Wrap Up and Q&A

speakers

Jayna Anderson

Jayna Anderson

Jayna Anderson

Jayna Anderson

Senior Social Media Strategist

Along with a degree in Strategic Communication, she studied Fashion at the University of Minnesota, which makes her an avid trend seeker across a variety of industries. She is able to see the importance of social media converting into sales and has an understanding of both a big and small brand standpoint, as she did social media for Mall of America, prior to joining the Hubbard Interactive team. Always interested in the latest and upcoming trends in social media, fashion, and health, Jayna has a very futuristic mindset and is always seeking “what’s next” to improve her clients’ needs. Jayna is a Hubbard NextGen, a group that was selected within the company to come up with ideas for the future. Her go-getter attitude has given her the ability to grow both her accounts and help the company gain more business in the last year as Senior Social Media Strategist, assisting the Social Media Services Manager on pitches and presentations.

Missy Budensiek

Missy Budensiek

Missy Budensiek

Missy Budensiek

Social Media Services Manager

As the Social Media Services Manager for Hubbard Interactive, Melissa’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. Melissa regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy. She was awarded the Advertising Federation of Minnesota’s 32 Under 32 Award, given to the top marketing professionals in the advertising industry who are under the age of 32 and the Radio Wayne Award for one of the Top Interactive Sellers in the country.

Jason Dailey

Jason Dailey

Jason Dailey

Jason Dailey

Leading Brandography, Hubbard Interactive’s SEO partner and award-winning digital marketing company, Jason Dailey is well accomplished in identifying, launching, and elevating the success of new business concepts. Sound business savvy, an entrepreneurial spirit, and a ferocious work ethic, is native to Jason Dailey. Upon graduation from the Univ of WI – Madison, Jason pursued an entrepreneurial track, leading multiple successful ventures including building a lucrative restoration company, running a profitable health and wellness business, and overseeing operations for other organizations prior to launching Brandography and partnering with Hubbard.

Jason’s integrated model represents a comprehensive marketing approach adhering to latest and best SEO practices. In working through Hubbard Interactive, Jason provides website and app design and development, marketing strategy creation, brand identity and deployment, videography and photography, content marketing including technical writing of white papers, blogs, press releases, and website copy, and ongoing marketing including pay per click, managed ad placements, social media, and technical SEO. Tracking and reporting of marketing strategies is key in supporting a responsive marketing approach.

Deeply respecting every business he serves, Jason has woven into the philosophy of his organization and team the awareness that they do not just market products and services – they support the individuals behind those businesses which represent dreams fulfilled, investment of capital, hard work, the financial security for many individuals, and the collective strength of the business community as a whole.

Isabella Dotzler

Isabella Dotzler

Isabella Dotzler

Isabella Dotzler

Social Media Strategist

After graduating summa cum laude from St. Catherine University in December 2016, Isabella joined the Hubbard Interactive team ready to put her Communications, Marketing, and Graphic Design studies to use. While in school, she ran numerous social media accounts for foundations (one funded by Paris Hilton’s grandpa – yes, you read that right) and local nonprofits. As a Social Media Coordinator, Isabella assists the Social Media Strategists in creating targeted content and paid social advertising for various clients. She enjoys approaching every-day situations and thinking about how a brand can join the conversation with their unique voice and marketing goals in mind. She also aids in the creative design process with her extensive Photoshop background. Though her career has just started, she brings her current talents to Hubbard Interactive with an enthusiasm to learn more. When she’s not working, Isabella can be found enjoying a good cup of coffee, participating in the Twin Cities foodie/art scene, and jamming out to various kinds of music. Not country though, sorry not sorry.

Katie Greenhill

Katie Greenhill

Katie Greenhill

Katie Greenhill

Graphic Designer

Katie is a Graphic Designer at Hubbard Interactive creating mostly digital designs for a wide variety of clients. Originally wanting to be an art major, she realized that the digital world was growing rapidly and the need for graphic design would continue to grow as well. Transferring her art skills to the computer came naturally and she holds a BA degree in Graphic Design. She has a background in marketing and sales, and has worked with both large and small companies. She views good design as a puzzle with all its pieces in the right place. She still paints when she has time, but spends most of her creativity on the computer or behind the lens of a camera. Katie loves Starbucks, and her top 5 strengths are empathy, developer, strategic, includer and futuristic.

Devin Johnson

Devin Johnson

Devin Johnson

Devin Johnson

Social Media Strategist

Devin is ecstatic to be a part of the team of Social Media Strategists at Hubbard Interactive. She hails from Winona State University and will have a hard time not correcting you’re grammar or spelling errors (see what she did there). She thrives while collaborating with her team to find ways to implement creative and successful strategies for her small-business clients. When enjoying nice weather, eating good food (pizza + tacos especially), or reading her horoscope, she is in her happy place. Whether it’s your birthday, your break-up, or Tuesday, Devin is there to make the most out of any occasion. She is driven by inspiring others, having new experiences, and making things happen.

Tory Kalousek

Tory Kalousek

Tory Kalousek

Tory Kalousek

Social Media Strategist

With a background in Digital Marketing, Tory is a Social Media Strategist for Hubbard Interactive. She gets her kicks from figuring out how to take clients from all industries digital presence above and beyond. As a Google Analytics, Twitter Flight School and HubSpot Content Marketing certified professional, she sees the power that the digital world can have for a brand. The numbers never lie (usually), and she uses them to help guide marketing decisions. With a double degree in Communications and Spanish from Iowa State University, Tory uses her “Iowa Nice” background to connect with people from all walks of life. Even though she works in digital marketing, she still uses paper to make a list. Otherwise, you’ll find Tory practicing yoga followed by eating a pint of ice cream.

Amanda Kellen

Amanda Kellen

Freelance Photographer for the Day

Amanda is a Dakota County Technical College graduate and a freelance photographer with Amanda Marie Kellen Photography. She enjoys working with all of her clients to produce unique images that show the most natural sides of them. She specializes in portrait photography and loves catching the candid moments in life.

Ashley Konz

Ashley Konz

Ashley Konz

Ashley Konz

Social Media Strategist

As a social media strategist at Hubbard Interactive, Ashley has a passion for all things social media. She works with clients to grow their brands and to help them be more digitally relevant in their industry. After completing a social media campaign for the Department of Homeland Security, she saw the power and impact that social media can have when it comes to targeting audiences, predicting behavior, and having a message be heard. Ashley believes that the one thing that sets brands apart is how well they connect and engage with the people that they are trying to target and help. Ashley holds a BA in communication studies and international relations from Saint Cloud State University. She is a highly creative marketer who can always be trusted to come up with a new and unique approach. Outside of work, Ashley can be found traveling to new places, where she will most likely be trying new and exciting foods that she will then capture on Instagram to show off to all her followers.

Pat Laeger

Pat Laeger

Pat Laeger

Pat Laeger

Videographer

As the Videographer for Hubbard Interactive, Pat produces videos for the Twin Cities Hubbard Radio stations that range from event recaps to social video promos. He also produces an array of videos for sales clients – from testimonial videos to product how-to videos; from spotlight interview videos to animated infographic videos. He loves to tell stories – big or small. His love for Mountain Dew borders on addiction, and he has two puppies named #OakleyRembrandt and #GemmaWatson (check out their hashtags on Instagram!).

Bernie Laur

Bernie Laur

Bernie Laur

Bernie Laur

Director of Digital Sales

Bernie Laur is the Director of Digital Sales for the Hubbard Interactive – Twin Cities and has been running the Digital Sales organization since October of 2008. Since arriving at Hubbard, Bernie has been instrumental in creating Hubbard’s Social Media Management and Marketing and Digital Display advertising platforms. Bernie and Hubbard Interactive have partnered with sister company, 2060 Digital, to also offer businesses SEO, PPC, Website creation, Email Marketing and Management, Podcasting, and much more. Bernie is a 30 year veteran in the broadcasting and digital fields. Before Hubbard, Bernie was General Sales Manager of WKTI Radio in Milwaukee; he lived the “Hip Hop Dream” as GSM of B96 Radio in the Twin Cities; and he co-created and managed the CBS Retail Group – Twin Cities. Bernie holds a BA in Journalism/Mass Communications from the University of Minnesota – Twin Cities. Having been born and raised in Milwaukee, Bernie is not just a Green Bay Packers fan, he’s a season ticket holder and owner!

Jordan Nelson

Jordan Nelson

Jordan Nelson

Jordan Nelson

Social Media Strategist

Get your map ready for the journey to find out who Jordan Nelson really is. A University of Minnesota graduate, Jordan Nelson is a Social Media Strategist that is always up for an adventure. He gets a thrill out of pushing marketing limits and reaching ambitious goals while finding realistic ways of accomplishing success. Jordan may keep his eyes on the stars, but his feet stay on the ground (Thank Theodore Roosevelt for the poster above his bed). He’s more than just a thinker, he can take innovative ideas and bring them to life. Jordan takes pride in his ability to take a brand to the next level, creatively problem solve, and engage diverse audiences. He’s not your typical cell phone dependent millennial, he still rings doorbells and has a house phone as a reminder of simpler days. Outside of social media, he is a film-fanatic, has an immense love for reality tv, and enjoys reenacting scenes from movies by visiting where they were filmed. Jordan’s closing statement: “Born and raised on the oxford comma.”

Lee Regan

Lee Regan

Google Certified Speaker

Lee Regan is a passionate user experience and graphic designer with an understanding of the technologies it takes to stand out from the usual humdrum of media landscapes. Creating engaging experiences and keeping objectives simple and straightforward are core goals carried throughout every project Lee works on. In 1999 Lee began his career in the web development and design industries, looking for a way to make a living through creativity and storytelling. An artist at heart, he adds depth and passion to flat experiences and engages audiences through creative and goal driven branded experiences. Lee has had the opportunity to work for Lockheed Martin building training simulators for the Navy as well as playing a major creative role in the marketing and advertising for brands such as Qualcomm – Mirasol, Chiquita Banana, Sunkist, San Diego Zoo, Charlotte Russe, Levi’s, and Tempur-Pedic.

Eric Sanchez

Eric Sanchez

Social Media Strategist

While attending Augsburg College, he began working in the field of Marketing at Nike, Inc. As a Product Presentation Manager & Social Media Specialist, he provided premium consumer services support by monitoring and responding to inbound service-related messages in a variety of Nike communities via social media & email. Throughout his career, Eric has been working with cross-functional teams to approach Digital Marketing in a way that pushes boundaries and connections. He has a deep understanding of marketing initiatives, software services, web properties and social events. As an influencer himself, he enjoys the digital engagement between products and content creation. Originally from Brownsville, Texas, while not busy at work, Eric competes in summer volleyball & Road Races while spending the remainder of his off time with his black lab named Cooper.

Ruth Tambornino

Ruth Tambornino

Ruth Tambornino

Ruth Tambornino

Digital Brand Strategist

Ruth Tambornino is the Digital Brand Strategist at Hubbard Interactive, Hubbard’s Digital Agency. Prior to joining Hubbard Interactive, she Senior Manager of Field Strategy at Dex Media. Her role at Dex included bringing new digital products to market, training marketing consultants and working with key client accounts. In addition to Dex Media, Ruth spent a year working with a start up software company as Director of Sale Enablement. Ruth has over 10 years of experience in digital marketing. A former small business owner and Real Estate professional, Ruth understands the challenges business owners face. Her professional focus is to educate business owners on the importance of digital marketing. With solid understanding of messaging and digital platforms, Ruth has worked with 100’s of clients locally and nationally, impacting their business in a positive way. Areas of expertise include PPC, SEO, Digital Display, Websites and Mobile platforms. Over the course of her career, Ruth has received several awards for sales and training. She is certified in Google AdWords and is currently completing her business degree at Saint Mary’s University. She is also on the Board of Directors for Alliance of Women in Media.

Sessions

Complimentary Headshots

Who: Amanda Kellen     When: —   Where: Just outside the Red Cap Room  

Complimentary Headshots – Be sure to stop by to get your complimentary headshot from Amanda Marie Kellen Photography at the event!

Google, Yelp & Getting Found Online- SEO Best Practices

Who: Ruth Tambornino   Jason Dailey     When: 9:00 am—9:50 am   Where: Red Cap Room  

Search Engine Optimization is a series of ongoing tasks performed on and off your website,  in order to get your website coming up on page 1 of Google. The tasks include improving your content and authority so Google sees your website as the best option when someone does a search query. SEO takes an avg of 3-6 months before you see results and is on-going. Just like a gym membership, you can’t stop working out once you hit your goal or you will be back where you started. SEO is not a platform you start and stop like other digital marketing.

Facebook Basics for Business

Who: Devin Johnson     When: 9:00 am—9:50 am   Where: Veterans Gallery  

Whether you sell in person, online or through an app, you know what you’d like to do next as your business grows. More than 1.8 billion people use Facebook every month to connect with friends and family as well as to discover things that matter. Marketing on Facebook helps you find new customers and build lasting relationships with them. This class will show you the basics of getting your Facebook Business page setup including: set up, verification, optimization, content creation and more.

How to Use Social Media to Help Market Your Event

Who: Jordan Nelson     When: 10:00 am—10:50 am   Where: Red Cap Room  

Social media is now one of the most important tools planners and marketers can use to disseminate information about events and meetings, interact with attendees and solicit feedback. Learn how to effectively employ Facebook, Twitter, Instagram, and other such sites before, during, and after your event.

An Introduction to Google Analytics

Who: Tory Kalousek     When: 10:00 am—10:50 am   Where: Veterans Gallery  

Knowing your audience and what they want is an important factor to market to them successfully. By using Google Analytics, you are able to see valuable insights that can shape how you run your business. In this class we will discuss why you need it, how to get it, and how to use it to pull the most effective data for your business.

The Makings of a Perfect Social Media Sweepstakes

Who: Jayna Anderson     When: 11:00 am—11:50 am   Where: Veterans Gallery  

Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and collect data about them. Learn how to set up a sweepstakes, best practices, and get ideas for your next big giveaway.

Design School: Easy Ways to Create Graphics for Your Brand

Who: Isabella Dotzler   Katie Greenhill     When: 11:00 am—11:50 am   Where: Red Cap Room  

Every brand has a story to tell. Making sure that your brand has a consistent look and feel is important in telling that story. In this session, you will learn how to use free tools to create graphics for your Facebook & Instagram posts, flyers, emails or designs for your website.

Influencer Marketing: The New Endorsement

Who: Ashley Konz   Eric Sanchez     When: 1:00 pm—1:50 pm   Where: Red Cap Room  

You have heard of the effectiveness of influencer marketing, with macro influencers like Kylie Jenner, Jennifer Aniston, Gigi Hadid, and many more. Although influencer marketing isn’t as expensive as some other forms of advertising, small businesses may struggle to set aside funds for it. That is where micro-influencers come into play. In this session, we show you how to find your own influencers and tactics to utilize them for your business.

Facebook Advertising 101: How to Hit Your Target

Who: Missy Budensiek     When: 1:00 pm—1:50 pm   Where: Veterans Gallery  

This is where the power of your Facebook page will become more apparent, especially when it comes to helping you generate sales. Facebook advertising has a unique advantage over almost all of the other internet advertising channels, with how it can target your audience. This class will show you how to boost posts on Facebook and give you a brief overview of how to use Facebook Ads Manager for targeting your perfect audience.

Social Media Analytics: How to Measure Success

Who: Jayna Anderson     When: 2:00 pm—2:50 pm   Where: Red Cap Room  

After implementing a social media strategy it is essential to the success of your business and the success of future campaigns to determine what is and is not working. Learn what and how to measure your social media strategy. With so many analytics tools out there to track your progress, we dive into what we use and how it works for our clients.

Facebook Advertising Advanced: Batch Editing, Testing & More

Who: Tory Kalousek     When: 2:00 pm—2:50 pm   Where: Veterans Gallery  

How will you captivate someone on Facebook in the 1.7 seconds that you have to do so? Facebook advertising allows you to get your ad to just the right people, by letting you choose: geography, age, gender, languages, interests, behaviors & connections. In this episode, we give you an inside look from our Facebook Advertising Expert, on how to target far behind these general audiences. Which leads to more action on your ads, and most importantly, more conversions.

Using Video in Your Digital Strategy

Who: Pat Laeger     When: 3:00 pm—3:50 pm   Where: Red Cap Room  

Short videos can be a great social marketing tactic. With people consuming content on their mobile devices, quick videos on social platforms are the perfect way to grab someone’s attention.  Learn about the different forms of videos, where they work best, and how they can fit into your social media plan. We also discuss tools you can use to make producing your next video a breeze.

Linkedin Training: How to Create the Perfect Linkedin Profile

Who: Missy Budensiek     When: 3:00 pm—3:50 pm   Where: Veterans Gallery  

A LinkedIn profile isn’t just any old resume, it’s a place to showcase your best assets and successes. But with half a billion users on LinkedIn, there’s stiff competition! A great LinkedIn profile can help you have more success in your job, whether it’s being seen by a potential client, partner, investor or even employer. In this class we will show you how to.

Get to Know Hubbard Interactive

Hubbard Interactive powered by 2060 Digital is part of Hubbard Broadcasting. We are four generations of a family of broadcasters and are a locally owned and operated communication company including; 41 Radio, 13 TV stations, Reelz Channel and other media entities in the country. Hubbard has millions of people viewing on TV, listening on radio, and reading online every month – just in the Twin Cities. Hubbard Radio and TV stations have successfully worked with businesses since 1927, and in the past decade Hubbard has expanded into the digital realm with the creation of Hubbard Interactive powered 2060 Digital. Today, they design websites, manage email databases, execute online advertising campaigns and are the social media voice for hundreds of brands.